The storied past of Italy's preeminent high-jeweler, Picchiotti, begins in 1967 in Valenza, an ancient Italian village known for jewelry-making, when founder Giuseppe Picchiotti opened the doors of his atelier. Today he is known the world over as the premier jeweler of Italy. The Valenza atelier produces masterful works of art for its appreciative fans. Picchiotti’s sophisticated collection is created entirely in-house, assuring excellence in the execution and complete quality control, while Picchiotti carves out time to scour the globe in search of rare stones befitting his elite brand. Today the legendary family endeavor is precision-run by Picchiotti, and seven family members: A charismatic, multi-generational group focusing on creating the most distinctive and sophisticated fine jewelry. Each family member oversees different aspects of the business and contributes greatly to its success.